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Surf Excel, launched in 1948 under the brand name ‘Surf’ in Pakistan & in 1959 launched in India as a first detergent powder. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent various changes in its Brand Communication. This is in line with the global communication platform of Dirt Is Good, which is a communication strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo in Brazil, Persil in UK and Skip in France, Greece, Spain and Portugal. Some of the other major detergent in India are ''Rin'' and ''Wheel''. The latest entry into the segment is ''Comfort'', a Fabric Conditioner. ==Product Range== Surf Excel products include ''Surf Excel'', a detergent powder designed specially for washing machines as it has a low lather formula.Surf Excel Matic was launched in the year 2002. ''Surf Excel Matic'' has 2 variants Top Load & Front Load. Surf Excel Matic Top Load with special ‘Multi Active System’ molecules is specially designed to work in large quantities of water & remove tough stains in the washing machine itself. While Surf Excel Matic Front Load with its concentrated 'low foam'‘2X Formula’ is designed to remove stains without generating excess foam which is harmful for washing machine. ''Quick Wash'' is a product that saves up to 2 buckets of water and ''Blue'' is used for Fabric and Color Care. Surf Excel also has some specialist products like ''Gentle Wash'', a liquid detergent, and ''Surf Excel Bar'', a nil mineral detergent bar. NIL MINERAL BAR: In India HUL is the only company where NMB is manufactured. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Surf Excel」の詳細全文を読む スポンサード リンク
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